Identify and explain the main political, economic and...

Identify and explain the main political, economic and social factors that are likely to affect Thomas Cook plc. Political factors that may affect Thomas Cook plc may include civil unrest for example in Syria. This may affect Thomas Cook as their sales may decrease due to the lack of interest in visiting that country in turn giving low profits. Thomas Cook could be affected in the same way by the introduction of terrorist attacks, potentially facing a decrease in sales and even flights taking place. Another political factor that Thomas Cook may be affected by are health and safety regulations as they may have to situate capital into further health and safety precautions which could potentially lead to high expenses for the company.†¦show more content†¦Social factors consist of the potential increase in demand for package holidays where Thomas Cook may experience a large increase in sales due to their recognized position as a leading package holiday merchant. Evidently this would give higher profits, providing the opportunity for the company to grow if it desired to. Also if public att itudes on pollution were to arise and things such as pressure groups were to form then this could influence a large amount of people to not want to be involved with all factors sourcing pollution. Due to Thomas Cook’s significant contribution towards pollution through the emissions produced from their planes, this could mean that due to the influence of the attitudes the sales may decrease and so less profit is retained. Another factor of social influence on Thomas Cook may be demographic change. For example if a country were to experience a larger single status population, this may lower holiday sales for Thomas Cook disallowing them to reach high profit margins due to the norm of holidays being ‘couple’ or ‘family’ event. 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